Virtual Assistants for Realtors: How Will They Know My Local Market?

By: Abby | Updated: January 25, 2019
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As a REALTOR®, you know what it takes to be successful. However, with so many tasks to complete on a day-to-day basis, it can be challenging to focus on what matters — your growing business.

That is why virtual professionals are so beneficial. So if you’re wondering how a virtual assistant can benefit you as a REALTOR®, or how they’ll target your local market, this is the guide for you.

How Virtual Assistants Support Growing Real Estate Businesses

Being in real estate, your end goal is relatively simple. Although your core objective will be selling houses, many tasks require your attention to finalize your next big sale. So whether you’re managing piles of paperwork or are aiming to grow your following on social media, a virtual professional (as we call our assistants) can help you focus on closing your next deal.

Just some of how a virtual professional can help your real estate business include, but are not limited to:

  • Handling all administrative tasks — Whether you’d like to delegate email and scheduling management or boost your listing support, these tasks can be completed in the background while you accomplish vital goals.
  • Increasing sales opportunities — Virtual professionals can help you improve your selling potential through warm and cold calling, client follow-ups, lead screening, and more.
  • Enhancing your marketing objectives — From social media to video production, graphic design to online marketing development, all of these tasks can be completed while you’re away from your desk by investing in a virtual professional.

Related: Here’s Everything A Real Estate ISA Can Do For You

Overall, a virtual professional will help you save time and money so that you can reinvest these critical resources back into your business. In fact, a virtual assistant can help you achieve critical goals while saving you 60+ percent in comparison to a traditional employee. In addition, as you generate more leads and become more dollar-productive, your business will grow without you feeling as though you need to juggle every task.

How Will an International Virtual Assistant Know My Local Area?

In real estate, you must know the area regarding client questions and concerns. More specifically, clients want to know that their realtor is familiar with their neighborhood so that they can provide honest, knowledgeable feedback and advice.

So, you may be thinking, how can a virtual professional from another country help me in my local market?

Virtual assistants have solid research skills, for starters, which they can leverage to obtain a vast amount of knowledge. Today, most of what they would need to know about each neighborhood are available online and can be easily accessed with a little bit of guidance from yourself.

Aside from providing your expertise, your virtual assistant can find the pulse of your community by tapping other local experts. Bloggers that talk about your area, tourism or city/community pages, Facebook pages of local businesses, etc. these can all provide vital information that your virtual assistant needs to know about your target market. If you have a local newspaper, getting an electronic membership is a great way to get someone from across the world to know your local market. Channels such as Facebook Real Estate groups, LinkedIn groups, local online forums and, MeetUps are all free ways to learn about the area.  Most cities in the US have Business Journals and local journals, all of which have a website and a small subscription fee to get electronically.

Once you begin working with virtual assistants, you can help bridge the gap by localizing each virtual staff member. Although you can certainly offer onboarding material, including key characteristics concerning the neighborhood in question, as well as your client demographics, the virtual assistants at MyOutDesk also complete intensive real estate-specific training.

The MyOutDesk Difference

We also only accept the best possible candidates, ensuring the highest level of professionalism and expertise. Hiring only around 2.2 percent of applicants, MyOutDesk also completes an FBI-grade background check, focusing on the 3 Es — Experience, Expertise, and Employment.

Once hired, our virtual assistants complete three initial stages of training. They will also gain access to the latest training resources and most innovative technology. MyOutDesk is the largest and most well-respected virtual assistant provider in real estate, serving more than 5000+ agents and brokers over the past eleven years.

If you’re ready to put your real estate business into overdrive, be sure to request your free growth and strategy guides today!

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